Digital Banner Production and Their Types

You have listened to a lot of discussion about Digital Ad & Html5 Banner production. In this article, we discuss Digital banner, Digital ad banner production & its types.

What is Digital Banner

Digital Banner is used for promoting a brand. Digital banner advertising is also called Display Advertising. Banner ads take the visitor from host website to the advertiser site or assigned landing page.

Digital Ad Banner Production

These ads are creating in HTML 5 Technology, & it consists of images, audio, video, animation & Social Links. Digital banner ads have a great impact on a digital marketing campaign.

Types of Banner Ads:

There are two types of banner Ads format available.

1. Standard Banner Ad

2. Rich Media Banner Ad

Standard Banner Ad

Standard banners ad is simple ad which consists of Jpeg, GIF, or text-based. This banner type is mostly used for branding & less interaction with the user.

Rich Media Banner Ad

Rich Media Banner Ad has a multimedia object, animation, responsive & having a social media links. It helps you increase your brand awareness, more web traffic toward your website & have more interaction.

Digital rich media ad format is growing nowadays. But according to an old Chinese proverb about digital media.

“Tell me, and I will forget.

Show me, and I may remember.

Involve me, and I will understand”

Types of Digital Banner Production

You can develop digital banner as per your advertisement campaign, they are different formats available.

Polite Rich Media Banner

Polite banner is an interactive banner ad, the image is load in the web page or mobile,

the user can interact with the ad, click on the action button & capture the user data within the banner

Scratch & Reveal Banner

HTML5 scratch & reveal banner ad, it engages the audience for a long time, the user has to scratch the banner to see the advertisement, which increases the ad interaction with the brand. You can collect the matrix of the campaign. It works on mobile devices as well as on the desktop computer.

Billboard Banner

You can develop the banner ad in different sizes as per your requirement. In this banner format, you can add video, call to action message & company branding message. You can also use this banner for lead capture form, collect the user data for a further contact.

Mobile Interstitial Banner

In this mobile banner format, the ad display as the web page appeared on the specified size place. The ad will be disappeared if the user is not interaction within 7 seconds. The banner size will be adjusted according to the mobile phone screen size.

Polling Banner

This is an interactive ad format, You can use this format for brand polling, you can give the user three or four brand options, the user can select one option and submit his data.

HTML5 Expandable Banner

HTML 5 Expandable banner is a rich media ad format. You can expand the ad when you click on the ad. You can also view these ads on mobile and tablet devices.